Impact Strategist was engaged by National Australia Bank (NAB) in 2014 to advise on global developments in impact investment and opportunities aligned with NAB’s corporate mission of achieving sustainable results and doing the right thing. Impact Strategist worked with senior executives to shape an approach applying global lessons from impact investing to practical strategies for NAB to place impact within its strategic and business context and identify market opportunities. Impact Strategist brought together a bespoke team, including experts from Daymark and Lyric Consulting, to tailor the strategy for the client and ensure it could be readily communicated to stakeholders within and outside the bank.